E-commerce tips and tricks
As an aspiring online seller, two terms you should be familiar with about the online selling world are ebusiness and ecommerce. Many people consider these two terms interchangeable. Therefore, it’s no surprise that we think making a distinction between them is unimportant. If success in online selling is important to you, you should know the difference between these two terms, and when to apply each one.
Do you want to start a blog but are clueless about where to start? How will you make your blog stand out in the digital space? Learning how to start blogging the right way will help you seamlessly integrate into the modern digital era. Blogging is an amazing way to make passive income. There is also a very little financial risk to starting a blog because you only pay for the domain name and hosting. Another great way to earn a passive income is by selling new products online.
The opportunities are endless when it comes to subscription business ideas. This market is booming, with business owners starting to notice the profitable nature of these kinds of businesses. Revenue among subscription businesses grew about five times faster in sales than the US retail sector and the S&P 500 company from January 2012 through June 2019, making it a very eye-catching opportunity for new entrepreneurs.
The subscription business model continues to emerge as a popular option for aspiring entrepreneurs and is here to stay. This fast-growing business strategy surpasses the retail and S&P 500 sectors when it comes to revenue. In the past few years, recurring billing has grown five times faster than both of these, making it an appealing business model for new and already established sellers.
Selling print on demand products online is easy to do if you are willing to put a little time and thought into what you are selling (and who you are selling it to!). If you want to start a business, grow your ecommerce store, or add an online segment to your existing brick and mortar store, print on demand is a great way to add inventory without purchasing extra stock upfront.
Engaging Web Design
It doesn’t matter if you have the best product possible in your niche and the best customer service on top of that—if your store’s web design is lousy, your online business presence is doomed. According to a Kissmetrics study, 93% of buyers consider visual appearance to be the most important factor when making a purchase.
To create a profitable online store, you can either pay a pretty penny to a web designer or take it upon yourself to learn to code. Alternatively, you can just get a ready-made template and customize it to your needs. Fortunately, there are thousands of great ecommerce templates on the web provided by sites like TemplateMonster, TonyTemplates, Apollotheme, and others that have clean designs, intuitive layouts, and follow the latest web design trends.
Design elements should captivate visitors, such as using full-width images and avoiding distraction with minimal text. Here is a design example that Reebok chose for their online store:
An Awesome “About Us” Page
If a visitor goes to your “About Us” page, that means they are already interested in you and are giving you a chance to prove to him or her that your product is the best. What you need to do is clearly spell out what you are, what you do, and, most importantly, what you offer to the clients. All testimonials, achievements, and any kind of social proof is welcome there.
Make sure you don’t waste this opportunity as it may lead to gaining a customer.Your contact information should be clear and easy to find on your about page and throughout your website as well. Be sure to mention your:
Packing your “About” page with too much information can be overwhelming for site visitors. Some online stores, like Tens in the example below, opt for a minimalist design to keep information clear and easily comprehensible.
Serve Omnichannel consumers:
In today’s interconnected digital era, customers are searching for their favorite product on more than one online channel or Marketplace. According to Statista, Amazon accounted for 56.1 percent of the segment’s traffic, eBay accounted for 19.5% traffic, Walmart 3.8% and Etsy accounted for 3.5% of traffic. These numbers are clearly the resemblance of the crucial need to serve omnichannel consumers by marketing the products and services on all the available channels or Marketplaces.
Today, it’s easier than before to promote your brand or product online but before that, sellers need to turn their ideas into an eCommerce business. Just be sure to market your website on different platforms like social media, renowned marketplaces like Amazon, eBay, Etsy, Walmart as well as on small retail stores too. Never ever leave an opportunity to promote your brand store in any possible way. And no matter which channel you are selling, always sell genuine and reliable products to build customer’s trust in your brand and eCommerce store too. It will not only help you to increase customer traffic but also differentiate your eCommerce store with others.
Mark ways towards success with AI Chatbots:
If you want to give tough competition to other sellers, you can try your hands on the 24/7 assistance feature given by AI empowered chatbots. Customers love immediate response for their queries and chatbots are the perfect solution for this. Automated chatbots can resolve any kind of query of numerous customers at the same time. However, they can’t think outside the box, recognize misspelled words or evaluate incomplete queries as their creativity is limited by the code that created them.
But, thanks to these technological advancements as they have made these chatbots smart and sophisticated too. They are SSL compatible and multilingual too which helps you attain customer satisfaction in regional areas too. Therefore, it will increase the consumer traffic on your website leading to a lump sum amount of sales and revenues.
GIF ads or interactive ads
As per the research by Facebook, Viewers likely wants to watch short videos until the completion than the longer one. Longer videos frustrate the audience more. The main goal here is to grab your customer’s attention with a 15-second GIF ad. GIFs are more popular and interesting than images, they make memories which customers can easily remember. GIFs are also compatible with social media platforms like Twitter and Facebook.
By now, we’ve discussed some interesting growth hacking tips, keep in mind that paying attention to the latest trend is just as important. By applying some of the best growth hacks to your eCommerce store, you can become innovative and the most popular brand. And, we don’t say to follow the Buddhist philosophy of being present and mindful. We recommended building an innovative and strong online presence that guarantees visibility and brand awareness. You can also join some popular forums such as Slideshare, Reddit, Quora, etc. and become the part of online blogging community and forums. By active engagement and participation, you can change the opinions and sets market standards easily.
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